Become dually certified through the American Marketing Association and the Digital Marketing Institute with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Course Overview

Gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. With this dual certification in digital marketing, students will be prepared to create a cohesive, effective, online marketing strategy. Certified professionals will gain the confidence needed to develop and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognized, certified professional badge will be available for display on LinkedIn.

Program Scope and Sequence

Earn two internationally-recognized certifications by mastering the main concepts, techniques, and skills required to develop, plan, and implement an effective digital marketing strategy. Through a hands-on learning experience that includes dynamic video presentations and practical learning activities, students will be able to demonstrate a strong foundation in digital marketing.

This thirty-hour, self-paced, online course contains ten modules providing in-depth coverage of all of the key disciplines required for best practice digital marketing.

Registration for the Digital Marketing Professional Certification is currently unavailable. To sign up for an email alert when registration re-opens, please fill out this form. Thank you for continuing to choose Penn State!