Integrated Digital Marketing Certificate
In a time where consumers are more aware of marketing than ever, it’s important for professionals to create personalized content that is delivered across a variety of channels. But when budgets are limited, marketers must be strategic, and constantly evaluate campaigns to make data-driven decisions and calculate ROI.
Integrated Digital Marketing equips students with the necessary skills to create high-value material, identify opportunities in the digital realm, and track campaign performance. The three-course certificate program delves into personas, SEO, SEM, digital marketing, email, website, and social media strategies that will help professionals engage with their customers, drive sales, and boost buy-in from an executive team. All classes are taught by practicing professionals who have prestigious certifications, subject expertise, and a wealth of real-world experience, ensuring you’ll learn important, hands-on lessons.
Upon completion of the program, students will be able to create impactful marketing campaigns, deliver them across a variety of channels, and analyze ROI.
They will be able to:
- Understand digital marketing as a holistic endeavor
- Define marketing’s role in the customer journey
- Discover a cohesive marketing technology stack
- Write effective communications that span traditional and digital channels
- Develop personas and client-centered content to drive engagement
- Evaluate dashboards and reports to calculate ROI
- Leverage technology to forecast a campaign’s success
BUSAD 5835: Digital Marketing
BUSAD 5833: Content Marketing
BUSAD 5834: Measuring Marketing Success
Click on your local campus link for more information!
Participating Campuses:
- DuBois
- Fayette
- Great Valley
- Mont Alto
- Schuylkill
- Wilkes-Barre
- York
Program Delivery:
virtual